XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of ...

Indexing is the precursor to ranking in organic search. But there are pages you don’t want the search engines to index and rank. That’s where the “robots exclusion protocol” comes into play. REP can ...

First-party Google Search Console and technical SEO engine. Automate Googlebot indexing, audit Core Web Vitals, and capture Google AI Overviews in pure Ruby with zero dependencies. Fast Python web ...

As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

An XML sitemap helps Google crawl a site, understand its structure, and discover more pages. For years Google has asserted XML sitemaps in Search Console don’t directly help rankings, but in my ...

Microsoft Bing will soon rely a lot more on the date you specify in the lastmod field within your XML sitemap for crawling. Fabrice Canel, Principal Product Manager at Microsoft Bing said that ...

I never understood why people would use a crawler to build their XML sitemap file. I guess if you don't have access to read the database of your CMS you would do that but seems so inefficient. John ...