There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search engine bots, to ensure they find a site’s URLs to index. Understanding the strengths and ...

Sitemaps serve as the architectural blueprint of your website, providing search engines and users with clear pathways to discover and understand your content. In 2026, with the evolution of AI-powered ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

In one of Matt Cutts' videos on SEO questions, he answers a question about if you should build an HTML or XML Sitemap. An HTML sitemap is an old school landing page for users to find all (or most) of ...

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of ...

The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I’m concerned, they are useful for users and there is no good reason not to have one. If ...

The essence of SEO lies in the "unobtrusive measures" When talking about SEO, the first things that come to mind are flashy and prominent techniques like "keyword optimization," "internal link design, ...